MARKET RESEARCH
A Market Research is a process of gathering, analyzing and interpreting information about a product or service being rendered in a particular market segment. It also provides valuable information about the past, present and potential customers for a particular product or service being in place – research into the characteristics, spending habits, location and needs of your business’s target market, the industry as a whole and the particular competitors your business may encounter face.
Accurate information is the Foundation of all successful business ventures because it provides a wealth of information about prospective and existing customers, the competition and the industry in general. It allows business owners to determine the feasibility of a business before committing substantial resources, time and money into the venture.
A Market Research provides relevant data to help solve business dynamics and challenges that a business will most likely face. This is an integral part of the business planning process. As part of our service offerings to our clients, we have been successful on assisting our clients by conducting well executed Market Research within different sectors to the African Continent.